Thursday, 13 March 2014


Innovation - yet again a simple but a powerful word which can solve your years problem in a new creative and efficient way.

Innovation in Marketing is again a much debated topic.

How Innovation can be helpful in marketing. Big companies are spending billions of dollar on marketing across different platforms of marketing channels. Whenever you watched your favorite sports, serials, music programs, you can experience big brands fighting for advertisement spots on your favorite channels, but hang on are they reaching to their target audience. People have hundreds of channel options to change during break.

So where is the innovation by these companies to reach their targeted audience ?

Very few companies are creative enough to generate Innovative solutions. Here is an example of HUL (Hindustan Unilever) in recent times. They have ventured in mobile free entertainment world, where any body can give a miss call to a toll free number and the customer will get a call back with a 15 minute of Bollywood entertainment with compulsory advertisement of HUL products. Its an innovative, cost-effective and direct reaching to targeted audience without fighting for costly advertisement spot and spending lots of money. This innovative step has created one additional benefit for the company, it has increased its marketing reach to remote places of India, where traditional media (Tv, Radio, Newpaper) has negligible presence without spending extra amount of marketing money.

This is just one example, but there are many other companies coming with Innovative ideas for their marketing.

So how you can be so Innovative ?

Answer is to be "Creative" or having "Creativity in your Marketing".

So, What is Creativity ?

we will discuss on it in next post.


Thursday, 6 March 2014


Marketing  - A simple word containing whole world inside it. Thousands of prominent writer have wrote about it, millions of books, journal and research paper published about it. Still it is a hot topic for discussion and most dynamic part of our environment be it business or personal image building.

Marketing is not all about selling but to reach to masses to convey your idea.

An idea that can improve the life of people.

An idea that can make them satisfy to spend money.

An idea that can connect with their emotional envvironment.

An idea that can enhance the product & company image in the eye of general public especially their customer & prospective customer.

An idea that can generate all the above mentioned things, will surely generate the lot of money for their business.

Still the marketing rule which works today, their is no guarantee that it will work tomorrow also. Its a dynamic and constantly evolving field. Then how to survive change and be relevant alwayz.

Answer is Innovation.

What is innovation?

we will discuss on it in next post.